Overview
The H1 and first 100 words help users and search engines confirm the page topic quickly. They should introduce the primary keyword naturally, match search intent, and make the page promise clear.
Why It Matters
| Element | SEO Role | UX Role |
|---|
| H1 | Signals the main topic of the page | Confirms the visitor is in the right place |
| First 100 words | Reinforces relevance early | Sets expectations and motivates reading |
| Intent match | Helps align content with the query | Reduces confusion and pogo-sticking |
Best Practices
- Use one clear H1 per page.
- Include the primary keyword naturally in the H1 when possible.
- Mention the core topic early in the introduction.
- Explain the benefit or problem solved in the opening paragraph.
- Avoid keyword stuffing or awkward exact-match phrasing.
Example
| Weak Opening | Strong Opening |
|---|
Welcome to our blog. Today we will talk about useful tips. | Learning how to care for a bonsai tree starts with watering, light, pruning, and soil. This beginner guide explains each step clearly. |
Common Mistakes
- Using multiple H1s for styling rather than structure.
- Writing a vague H1 that does not match the target query.
- Delaying the main topic until several paragraphs later.
- Repeating the keyword unnaturally in the introduction.